To succeed in Pinterest marketing, there are a few key strategies to follow. First, it's important to create eye-catching and visually appealing pins that will grab users' attention. Additionally, using relevant keywords and hashtags can help your pins appear in search results and reach a larger audience. Consistency is key, so make sure to regularly post new content and engage with your followers. Collaborating with other brands or influencers in your niche can also help increase your visibility on the platform. Finally, be sure to track your analytics and adjust your strategy based on what is working and what isn't. Here's a few key points that can assist you.

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1. Use correct account

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Do not use a personal account for your marketing. You'll want to make your account a business account. You can always switch your personal account into a business but you'll want to ensure that the pins you are following and using match your current business and how you want it to be represented. 

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2. Eye catching photos

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Photos that you'd want to use would be anything that would catch someones attention right away. Bright light, edited, well made photos. This platform is clearly visual. Use tools like Canva or other editing software to make your photos look professional. Lighter pins are pinned twice as much over darker images. Images without a persons face it it gets almost 25% more views and pins. Clear and high res photos look professional and will get more pins than a low quality photo. 

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3. Use photos that fit 

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Optimize your photos by ensuring you are not only using a 2:3 aspect ratio as your goal. This would be around 1000x1500 which is most optimal. Vertical images stand out more based on Pinterest. If your photo is too big or too small, it could impact your Pin and its performance. 

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4. Plan and schedule your content

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To grow, you'll need to stay consistent and post regularly and at the right times of the day. Weekends are the best when it comes to posting a pin on Pinterest. Hubspot research says Saturdays and in the morning is the best time to post. On average, the best times to post is 2pm-4pm and 8pm-1am (this is EST time). Schedule your pins ahead of time! There are scheduling tools out there that can help you schedule those pins.

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5. Pin frequently

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To have the most success with Pinterest, you'll need to pin and pin a lot. You'll want to pin from 5-30 pins a day. Must not pin all at once and be spread about through out the day (with the pins that are most important and that lead to your website at the best times mentioned above). These pins are a mix of pinning other peoples content as well as adding your own content as well. 

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5. Engagement 

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This is another social media platform, which means you still want to make connections with other people! Just like you would reply to messages on Facebook, Twitter or Instagram.. same thing goes with Pinterest. Reply to their comments and treat them like someone you already know. Think of this as networking. Everyone will see your replies and will be more likely to follow your content if they see how active you are. 

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Pinterest is a visual search engine that allows companies to showcase their products and services through eye-catching images. With over 400 million active users, Pinterest provides a vast audience for businesses to reach. The platform also offers features such as promoted pins, targeted advertising, and analytics to help companies effectively market their brand. Additionally, Pinterest's highly engaged user base makes it an ideal platform for increasing brand awareness, driving traffic to a company's website, and ultimately boosting sales. As a result, Pinterest can be a valuable tool for marketing a company.

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Pinterest may seem like a lot to begin marketing on if haven't done it before but We at Rock Solid Marketing can assist your company with all of the above!