To succeed in marketing on YouTube, you should start by creating high-quality and engaging content that resonates with your target audience. Make sure to optimize your videos for search by using relevant keywords in your titles, descriptions, and tags. Promote your content on other social media platforms and collaborate with other YouTubers to expand your reach. Consistency is key, so aim to upload content on a regular schedule. Finally, analyze your performance metrics and adjust your strategy accordingly to continue growing your audience. Here's more information below that can assist you.

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1. Build your brand

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To build your brand on YouTube, start by defining your niche and target audience. Create high-quality and engaging content that resonates with your audience, and optimize your videos for SEO. Consistency is key, so post regularly and promote your channel on social media and other platforms. Engage with your audience by responding to comments and creating a community around your brand. Collaborate with other YouTubers and influencers in your niche to reach a wider audience. Finally, track your metrics and adjust your strategy accordingly to continue growing your brand on YouTube. 

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2. Check out the competition

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Want to know what will work and wont work for your Youtube marketing? Look up your competition and see what they are doing. Are they getting any followers or videos with a lot of comments on a regular basis? What did you like and what didn't you like on their pages? Use this to your advantage and create/plan your twitter posts from here. 

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3. Create high quality content

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YouTube is best used with high quality content. This means more professional type videos, using scripts and pre-edited videos with good lighting. Don't just talk at the screen with a lot of mistakes, using 'ums', or looking like you don't know what you are talking about. There is content you can use to make your videos more professional, by using tools from different video softwares/apps. Don't just 'wing it'. Plan you your content! If you are creating 'shorts', these videos don't have to be as professional, but you will still want it to be planned out and somewhat edited. 

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4. Plan and schedule your content

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To grow, you'll need to stay consistent and post regularly and at the right times of the day. Weekends are the best when it comes to posting your videos on YouTube. Friday from 6pm-9pm, Saturday from 3pm-6pm, and Sundays from 12pm-3pm. If you are doing shorts, you'll want to post those more often, especially if you are looking for rapid growth. 2-3 times a day may seem like a lot, and truly it is depending on how much editing and content creating you are doing, but posting shorts 2-3 times a day will give you more shots at getting one of those videos to go viral and for the channel to have growth. If you are looking for more of a loyal following base, the amount of times and when you post doesn't matter as long as the videos show quality and focus. 

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5. Understand your audience and their needs

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Why would people want to find your channel and what do you have to offer that means something to them. Sharing videos of advertising will not cut it. There's advertising everywhere and the content on YouTube, if successful, will already have those annoying ads. Would you intentionally watch an advertisement video on regular basis? Look at your company and what they have to offer. Do they sell products or offer a specific service? And if so, What kind of questions would your ideal clientele be asking about your service or product? If you run a company that sells RVs, you may want to create videos like 'how do I fix a flat on my RV tire' or 'best places to travel in an RV'. Create content that will make people find your channel and want to follow, and you'll know this based on what your followers needs are and how you can help them. 

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YouTube is a great tool for companies to use for marketing for several reasons. First, it has a massive user base, with over two billion monthly active users. This means that there is a vast potential audience for any marketing content that a company creates. Second, YouTube is a highly visual platform, which allows companies to showcase their products or services in a more engaging way than other forms of advertising. Additionally, YouTube provides a range of analytics tools that can help companies track the effectiveness of their marketing efforts and make informed decisions about future campaigns. Finally, YouTube is a cost-effective marketing tool, as creating and uploading videos is generally less expensive than other forms of advertising such as television commercials.

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YouTube may seem like a lot to begin marketing on if haven't done it before but We at Rock Solid Marketing can assist your company with all of the above!