Snapchat Marketing

Snapchat is a popular social media platform, as a tool for promoting brands, products, or services. It involves creating and sharing engaging content, such as photos and videos, with Snapchat users to increase brand awareness, drive traffic to a website, or generate leads. Snapchat marketing can be used by businesses of all sizes and industries, and it is particularly effective for reaching younger audiences. Some common Snapchat marketing strategies include using sponsored lenses or filters, collaborating with influencers, and creating Snapchat-exclusive content.

Hiring a marketing professional, such as Rock Solid Marketing, to handle your company's Snapchat marketing can bring several benefits. With their expertise in the platform, they can create and implement effective strategies to reach your target audience and increase engagement. They can also provide valuable insights into the latest trends and tools on Snapchat, ensuring that your brand stays relevant and up-to-date. Additionally, a marketing professional can save you time and resources by managing your Snapchat presence and campaigns, allowing you to focus on other aspects of your business. Overall, investing in a marketing professional for your Snapchat marketing can lead to increased visibility, engagement, and ultimately, business growth.

How to succeed with Snapchat Marketing

To succeed with Snapchat marketing, a company should first identify its target audience and create content that is engaging and relevant to them. This content should be visually appealing and optimized for mobile devices. The company should also establish a consistent posting schedule and use Snapchat's various features, such as filters and lenses, to enhance the content. Additionally, the company should collaborate with influencers and use paid advertising to reach a wider audience. It is also important to track and analyze the performance of the company's Snapchat marketing efforts and make adjustments as needed. By following these strategies, a company can effectively utilize Snapchat as a marketing tool and reach its target audience.

1. Understanding Snapchat

If you don't use Snapchat personally, you may not understand this social media platform. This app is built around Ephemeral content which in social media refers to any kind of content that is visible for a short amount of time. Even though the content is only visible for a short amount of time, the ads created and used on this platform are extremely useful for companies. Unlike tiktok or the reels on instagram, those ads are expected to be shared and liked. Snapchat uses a FOMO (fear of missing out) leverage. Active users open this app 30 times a day. Multiply this by the 350ish million daily users worldwide.

The co-founder of Snapchat, Evan Spiegal, said this about snapchat:

“With most photo apps on the market advertising ways to make photos prettier or more stylized, we thought there was an opportunity to do something different. We wanted a place to share awkward selfies and funny photos with our friends. And after hearing hilarious stories about emergency detagging of Facebook photos before job interviews and photoshopping blemishes out of candid shots before they hit the Internet, we knew there had to be a better solution. Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion…to be funny, honest or whatever else you might feel like at the moment you take and share a Snap.”

If you are youth related brand, or the youth is your target audience, Snapchat is the best platform to use because 1 in 3 active snapchatters are not using any other social media platforms. That's a lot of people (and audience) you are missing out on if you are only using Facebook and Instagram for example.

Snapchatters have the shortest attention spans. This isn't about distraction, this is about having instant gratification or immediate payoffs. The best amount of time for your snaps would be between 3 to 5 seconds long. May not seem like a lot of time, but for Snapchatters it's more than enough.

Keep up with the trends! Just like in TikTok or Instagram, there are popular trends that you can find and utilize to your advantage. Keep up with new features that snapchat has to offer including using filters.

Snapchat is a great tool to reach out to your audience. Let Rock Solid marketing assist you and your company with the above and more!