Twitter Marketing
Twitter marketing is useful for promoting businesses, products, services, or personal brands. It involves creating and sharing content that engages with the target audience, building a loyal following, and driving traffic to a website or landing page. Twitter marketing can be done through organic reach or paid advertising, and it is important to have a clear strategy, consistent branding, and an understanding of the platform's features and best practices. With over 330 million active users worldwide, Twitter can be a powerful tool for businesses and individuals alike to reach and connect with their audience.
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Hiring a marketing professional. like us at Rock Solid Marketing, for Twitter marketing can greatly benefit your business. Twitter is a powerful platform for businesses to connect with their target audience and promote their products or services. A marketing professional can help create a strong social media strategy, develop engaging content, and analyze data to optimize your Twitter presence. They can also keep up with the latest trends and best practices to ensure your brand stays relevant and competitive. Ultimately, investing in a marketing professional for Twitter can lead to increased brand awareness, engagement, and ultimately, sales for your business.
How to succeed with Twitter Marketing
To succeed using Twitter, there are a few key things to keep in mind. First, it's important to have a clear and consistent brand voice that aligns with your goals and values. This will help you attract followers who are interested in what you have to say and what you have to offer. Additionally, you should aim to post regular, high-quality content that provides value to your audience. Engaging with your followers and other users in your niche can also help you build a strong presence on the platform. Lastly, utilizing relevant hashtags and staying up-to-date on Twitter trends can help expand your reach and increase engagement with your content.
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1. Write a strong profile bio
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This is important. You only have 160 characters to explain what you do as a business, and you need to ensure its strong and memorable. Make a good first impression that allows the reader to know your brand and what your company does.
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2. Check out the competition
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Want to know what will work and wont work for your twitter marketing? Look up your competition and see what they are doing. Are they getting any retweets, followers or comments on a regular basis? What did you like and what didn't you like on their pages? Use this to your advantage and create/plan your twitter posts from here.
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3. Keep a track on twitter metrics
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Since each business is different and with different goals, there might not be a need to keep a track on all metrics. But here's a few to pay attention to..
-Hashtags - Keep a watch on what hashtags you use that are being followed and used by your followers the most
-Top Tweets - Which tweets have you had that had the most responses and engagement from your followers?
-Impressions - How many times are your tweets popping up on your followers (and non followers) feed?
-Overall Engagement - Are you successful with your tweets? How many comments, follows, likes, retweets, click throughs and replies are you getting?
Track monthly and yearly to help your business improve with their Twitter Marketing.
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4. Plan and schedule your content
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To grow, you'll need to stay consistent and post regularly and at the right times of the day. Depending on the type of business you run, its best to post between 8-10am and 5-6pm or noon. You'll want to post on weekends if you run a B2C Company or Weekdays if B2B company. Create a monthly and yearly campaign. Plan out your content ahead of time! But still keep up with current events that effect your industry and your followers may find interesting. Be a resource for your followers.
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5. Ensure to use keyword targeting
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Engage with your followers by wordings things intelligently. Use different words or phrases that people may use to find your content when searching on the platform. There's two ways you can keyword target on Twitter. You can use the Search keyword targeting which allows your tweets to pop up for people searching for this topic. You can use the timeline keyword targeting by searching other people and their actions or feelings that could connect to your business. For example, if someone tweets about their dog that keeps escaping the back yard and you are a business that sells electric fences you could find them by searching key words like 'dog is loose', 'dog escapes', 'can't find my dog' 'dog lost' and you can use this to your companies advantage.
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Twitter is one of the best tools to send information to people. Think of it like the daily newspaper. Quick sentences that go straight to the point and doesn't waste anyone time to get the information they want!
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We at Rock Solid Marketing can assist your company with all of the above!