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Facebook Marketing
Facebook social media marketing is the use of Facebook as a platform to advertise products or services to specific target audiences. This is done through creating a Facebook Business Page, running ads, and engaging with followers through posts and messages. By utilizing Facebook's targeting capabilities, businesses can reach a large and relevant audience, leading to increased brand awareness, website traffic, and sales.
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A professional social media marketer, like Rock Solid Marketing, can provide several benefits to a business using Facebook. They have the expertise and knowledge to optimize the business's presence on the platform, create engaging content, and effectively target the right audience. This can help increase brand awareness, drive traffic to the business's website, and ultimately lead to more sales. Additionally, a professional can stay up-to-date with Facebook's constantly evolving algorithms and regulations, ensuring the business is in compliance and maximizing their reach. Overall, hiring a professional for Facebook social media marketing can be a valuable investment for a business looking to grow their online presence.
How to succeed with Facebook Marketing
Facebook is by far and wide the most-used social media network. Which means the presence your business can have has high potential. However there is a strategy when using Facebook to succeed.
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1. Set Goals
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Most businesses primary goal is to connect with their Targeted audience. Other goals would be, increasing the quality of your sales, adding more value to your organization, keeping ahead of your competition, more efficient recruiting, natural consumer growth and company growth, and tracking progress.
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2. Knowing your audience
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You'll want to know your target audience. Look up social media demographics (can use sprout social) will help determine your company needs.
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3. Use a variety of content
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You don't want to settle with just posting words. You'll want to engage your audience with videos, photos and questionnaires.
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4. Post when your audience is most active
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Sprout social is one of the best sites to learn about social media activity. Here's one of their researches.
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5. Schedule your content
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Once you know when your audience is most active, you'll be able to schedule your posting ahead of time. You can use programs that can assist with scheduling.
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6. Engage with your audience.
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You will want to respond to your audience when they message, both positive and negative. Reply professionally and with your voice. Be proactive in your engagement. Ask questions. Get your audience involved. Make contests.
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7. Build relationships with your Audience
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Uses Messenger to establish further relationships with your audience. Answer questions or reply to messages asking for more information. It will help establish trust, especially if the response is quick.
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8. Use facebook ads
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Use your posts to create ads that push content out to new audience. Be cost effective and relevant.
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9. Track and analyze your facebook
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Keep a watch on your numbers, your metrics. Check to see what posts are engaging more of your audience. What is working and what is not.
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